On Tuesday 20th October, we welcomed Roberto D’Andria, co-founder of leading creative branding agency, Bear. Roberto has over 25 years experience as a creative practitioner and before founding Bear 15 years ago he worked at industry leaders, Tango and SAS.

Here is how Bear describe themselves:

“Over the last 15 years we have delivered integrated advertising campaigns and rebranding programmes. We’ve also taken major brands to market, working closely with senior management to strengthen their offer and maximise value prior to acquisitions and market flotations. We persuaded online gaming specialists Casino-on-net to change their name and carry out a full rebrand. 888.com went on to float at an initial value of $800 million and was independently rated No.1 for brand awareness in its sector. We rebranded and developed the pioneering London Estate Agent Foxtons. Five years later the private owner sold the business for £390 million – an astonishing figure for a business low on physical assets. The ‘brand value’ was central to the negotiations. We also conceived a full rebrand and multiple advertising campaigns for finance specialists Commercial Acceptances, helping to increase their loan book by 300% and prompting a £31 million total buyout by global investment bank Close Brothers Group.”

Bear are an agency that make a difference to businesses and have worked with BA GA Programme Leader, Derek Yates over the last 10 years to help give students an insight into the real nature of the commercial creative challenge.